Post, post and post again - it's a fetish of the first world and it's funneling into Zimbabwe. When a "Nielsen Rating" comes out with a Stat that says "ONE out of every four minutes spent online is spent on a social site or blog" you'd better be aware of what you, your company or your organisation is saying on the networks - if anything at all.
If you're reading this and you don't have a Facebook account - someone you know does.
Social media sites are becoming more powerful than just a place to let your friends (most of them are people whom you've never met) know what you did on a Friday night.
Do you just "Add" people? Or is there a criterion that's based on at least "ONE" in person conversation for you to accept a follower, friend, link or buddy? Social media has become a monster that still has not finished growing yet, and probably won't for a very long time.
It's fact that social media is not only a place for you to spill your mind, read the highs and lows of other people's lives, and laugh at people trying to look their best while taking a photo of themselves, but it's a place where your reputation is on the line.
When you realise that your job, career or business image could be destroyed because of information that gives off the wrong image, then it starts to take on a different spin.
According to Career Enlightenment - a hub that helps companies with social media strategy, 89 percent of companies in the first world will use "social media" for job recruiting.
Most of these recruitments are centred round LinkedIn, Facebook and Twitter.
One out three employers reject people looking for jobs based on their poor social media conduct! So if you've just had a horrendous week, and you have the urge to throw all of your untamed thoughts out to the "SOCIAL MEDIA WORLD" - think again. Who actually see's everything you freely blurt out?
On the upswing - all of this social media stuff may make it easier for you to find that job you've been looking for.
It all depends on how you present yourself wherever you like to be seen online.
Gone are the days where you could only sell yourself or your business with a handshake and a good conversation. Now you've got to try and create the "best you" online.
To make it clear for people who may think that social media is for a young generation that is A.D.D. It is a global shift in the way people are communicating. I want to emphasise the word, "global".
Are you ready and willing to adapt, and keep adapting? Shifting from just friends, to casual networking to landing jobs; online technology is moving at a lightning pace, and because there is a constant stream of new social sites and networking platforms no one is an expert at all of them.
You don't have to be a professional to keep up with the trends, just don't ignore them.
If you freeze up every time you think about trying to begin the long journey of online branding or personal profiling ask someone (probably a younger person) to help set you up.
On the flip side if you're the person that I've mentioned at the start of this article who has no secrets, put the breaks on that keyboard of yours and be more strategic. There is a new Twitter tool called TwitterJobSearch.com, which posts thousands of jobs a day - making it easy to respond to and apply for.
This is almost an instant process.
Twitter Job Search claims to have the only real-time job board.
Business Starter Uppers - try it out and post something. Keep your profile visible and guard your personal reputation.
Your Facebook page is not just a "jawl". It's where investors do their research, it's where clients get nosey, and it's where your competition get's a little insight
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