Seth Godin has a short piece on web advertising on his blog http://sethgodin.typepad.com/seths_blog/2011/11/moving-beyond-impressions.html
He raises the issue that at which point does the volume of advertising you are putting out become just noise that people filter out. People who live next to the railway line eventually become attuned to the noise of passing trains and it no longer bothers them. At what point do your ads become just another ignored reminder in the mental spam of life? Food for thought.
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