A billboard in Cape Town grows a beard based in the number of 'likes' on Facebook. This is a creative form of advertising that is causing a stir on the web and in the city. More important than the growth is the about of conversation being generated about it...and the company that put it up. The difference stands out...and gets them noticed.
http://www.facebook.com/BronxMensShoes
http://www.iol.co.za/scitech/technology/internet/if-you-like-it-it-will-grow-1.1272549
Only question is why did they not do it digitally?
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