So USA retailers have their hands full over the next few months: Halloween, Thanksgiving, and Christmas all provide an opportunity to cash in on the holiday bandwagon. With fancy, themed decor and sales bargains it is no wonder that shoppers are enticed to parting with their cash.
Africa, while not blessed with as many holidays as close together, could learn a little about attracting in shoppers through a little clever marketing. With two months till Christmas your strategy better be pretty clear by now.
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