The ability to ask the right
questions is crucial when solving a problem. To many people simply start a
brain storming session with an undefined problem. E.g. writing on a board “Market
Share” and going “any ideas?”. What about it? Do you want it up or down or
sideways? Whose market share even? Which Product?
Rather take it a step further.
Keep “Market Share” on the board, but ask..
“How can we increase our market
share from x%?
“Which of our products can we
lever effectively to impact the market more?”
“What is our current target
market and how can we increase it?”
“What new markets can we get
into?”
These are sample questions, each
scenario will have its own. But now it is easy to discuss each one.
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