Friday, 16 November 2012

Standards vs Expectations

There was a time when having electricity all day was the norm in Zimbabwe, when running water flowed out of all our taps, all the time. That was the expectation and no one questioned it until things started to go wrong. Standards, we all have them. Well at least I think we all have them. For many what passes as a standard is mere millimetres away from not having any at all. There is a difference between standards and expectations. Expectations are assumed, standards are set. Where standards exceed or meet pre-existing expectations then people are happy, where they do not there is work to be done. Standards are the phrases that promise you how the job will be done, the level of quality, the validity of quotes, and the duration of guarantees.
Set standards, then stick to them. Standards create and clarify expectation. One of my favourite “standards” in the country is the department that promises a 24-hour turnaround for a particular service. That is eight working hours today, eight working hours tomorrow, and eight hours the next day. Their ‘24-hour service’ takes three working days to actually deliver (e-mail me if you can guess the department). That is not a true standard. If you can only deliver in three days then advertise a three-day standard, keep to it, and then try to improve on it.

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