I came across a statistic this week that showed that 97 percent of women would swoon if their boyfriend gave them a mixtape (a personal collection of meaningful music). My second thought (the first being to see if it actually works) was to ask what if 97 percent of your clients had a high-emotion, positive response to your product. Not just a “that is nice” but a “wow that is totally amazing I want it now” response to your offering. Not just one or two of your clients, but nearly every single one. That would be a pretty impressive track record.
Impossible I hear you say. There is the first problem. You think it is impossible.
Realism is well and good, but a lot of our excuses not to do something are not based on realism.
They are based on false assumptions about the way things are done and erroneous perceptions about how people will react. Until you have tested and tried it, do not tell me that it cannot be done. Time and time again, I have been shocked at how successful, an idea that I thought would fail, has actually been.
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