It has been brought to the (largely deaf) attention of a world preoccupied with a story as to why Cecil the Lion's story is receiving more attention than other issues that result in human death/disappearance. Check here and here for examples from Zimbabwe and the rest of the world. Not withstanding the use of media to promote a story that times well with a UN resolution on illegal wildlife trafficking there are a few reasons why Cecil the Lion resonates with us so strongly. Firstly the story has a clearly identified protagonist- the martyred, innocent lion Cecil who has no voice for himself; any other lion without a name and I doubt people would care as much. There are clearly identified antagonists who we can vilify, antagonists who have admitted to their part in the killing. And there is a clear violation of moral principle being told in the story-the taking of a collared Cecil from somewhere he was safe and luring him to an area where, without him realising it, he was a suitable candidate for a hunt. It is the clarity of the elements of the story that make it so powerful. Add to it a couple of horror details like bleeding for 40 hours before death and you have what is clearly a best seller. There is also created in the mind of the reader an identifiable pressing problem to be filled-that of justice-justice ably dispensed by the internet community on any platform associated with the 'villains'.
Unfortunately a dreadful and shocking abduction without a clearly identified antagonist is unlikely to grab our attention as much. Likewise a unnamed, dead, migrant we cannot identify with does not make a good protagonist in our minds as readers.
The best story wins.
(Please note that this post is not a commentary on the relative morality of these topics, rather it is simply pointing out what make the elements of a great story. Any story we tell; be it as a business about our product, in the news, or as individuals needs to have similar clear parts for it to resonate as well with the hearers.)
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