I came across a statistic this week that showed that 97 percent of women would swoon if their boyfriend gave them a mixtape (a personal collection of meaningful music). My second thought (the first being to see if it actually works) was to ask what if 97 percent of your clients had a high-emotion, positive response to your product. Not just a “that is nice” but a “wow that is totally amazing I want it now” response to your offering. Not just one or two of your clients, but nearly every single one. That would be a pretty impressive track record.
Impossible I hear you say. There is the first problem. You think it is impossible.
Realism is well and good, but a lot of our excuses not to do something are not based on realism.
They are based on false assumptions about the way things are done and erroneous perceptions about how people will react. Until you have tested and tried it, do not tell me that it cannot be done. Time and time again, I have been shocked at how successful, an idea that I thought would fail, has actually been.
Thursday, 8 November 2012
Thursday, 1 November 2012
Doubling Productivity
So I write a weekly column for The Herald newspaper in Zimbabwe. Had a thought this week, if every time I write a column I write a second one at the same time. That way I will have a group of extra articles that I can either publish elsewhere or turn into a book. It just takes an extra bit of time a week and I double productivity in that area.
Sunday, 28 October 2012
Emerging Ideas
Emerging Ideas are a group of young entrepreneurs and businessmen from Southern Africa and the USA that get their hands dirty with every investment and startup that they’re a part of. Using local methods and implementing international standards to build ideas and cultivate opportunities. Check them out at www.emergingideas.com
Headed up by the fun and dynamic duo of Tommy Deuschle and Tim Bickers, they are worth a look for anyone wanting to start up a company.
Headed up by the fun and dynamic duo of Tommy Deuschle and Tim Bickers, they are worth a look for anyone wanting to start up a company.
Monday, 22 October 2012
Holiday Shopping
So USA retailers have their hands full over the next few months: Halloween, Thanksgiving, and Christmas all provide an opportunity to cash in on the holiday bandwagon. With fancy, themed decor and sales bargains it is no wonder that shoppers are enticed to parting with their cash.
Africa, while not blessed with as many holidays as close together, could learn a little about attracting in shoppers through a little clever marketing. With two months till Christmas your strategy better be pretty clear by now.
Africa, while not blessed with as many holidays as close together, could learn a little about attracting in shoppers through a little clever marketing. With two months till Christmas your strategy better be pretty clear by now.
Wednesday, 10 October 2012
Bring Back Freedom
Even if you are not American you will find this inspirational video strikes a chord. Reassess your dreams and if they have died, bring them back to life.
Thursday, 4 October 2012
The Minion Balance
Minions of the universe, greetings and salutations! As of 0914 hours it is decreed that screw number R6 will now be inserted into Hole 23 with the left hand and not the right. Immediate compliance is expected. Minions found in violation of this decree will be terminated with maximum brutality.
All “Hail the Chief Officer!” Throughout the factory the voices of a thousand brainwashed slaves plaintively cry out “Hail the Chief Officer” as they continue the mundane task of assembling parts in the minion pool.
Sounds like I have been watching one too many sci-fi movies or spending time in a sweatshop in backwater India.
Not really, all I’ve been doing is reminiscing on how some people run their offices.
Now I have nothing against checklists, they simplify your life.
I do, however, take umbrage with workplaces that are so bureaucratic that you cannot make a decision to sneeze without consulting a manual. On the other extreme facing a person who is incapable of a single independent thought drives me insane, especially if they are working for me. Somewhere, there is a delicate balance between allowing staff the freedom to perform and being able to trust that they will perform in the manner you desire.
All “Hail the Chief Officer!” Throughout the factory the voices of a thousand brainwashed slaves plaintively cry out “Hail the Chief Officer” as they continue the mundane task of assembling parts in the minion pool.
Sounds like I have been watching one too many sci-fi movies or spending time in a sweatshop in backwater India.
Not really, all I’ve been doing is reminiscing on how some people run their offices.
Now I have nothing against checklists, they simplify your life.
I do, however, take umbrage with workplaces that are so bureaucratic that you cannot make a decision to sneeze without consulting a manual. On the other extreme facing a person who is incapable of a single independent thought drives me insane, especially if they are working for me. Somewhere, there is a delicate balance between allowing staff the freedom to perform and being able to trust that they will perform in the manner you desire.
Saturday, 29 September 2012
The Curious Case of The Skipping Waiter
My eyes were bloodshot
and I was sitting with two men that were twice my age. We were
solving their organizations issues on 5 pieces of paper and 3
different coloured pens. It was a frenzy of power struggle and
politics. I was dodging the undercurrents of tyranny and hoping to
bring about an amicable solution that would catapult the organization
the the next global level. I was rigid, intense, trying
so hard to add value and hoping that when I did it would be given a
medal.
Then after hearing the
two of them talk back on forth on an idea I presented about "simple
internal systems" I lost track of everything. I consciously fell
asleep and drifted into my coffee cup. And took a big sip. I looked
up all of a sudden and saw a waiter coming to work. He was skipping
in to work. SKIPPING! Excited to serve people croissants and coffee.
His face had a slapped-on smile that wouldn't go away. He probably
rode to work on a bicycle.
I had never skipped to my office. I didn't smile when I
greeted my secretary. I didn't care about serving coffee. My
accountants had thrown me into the pit of the "bottom line".
It's all I could see and pretty much all I could think of. Why didn't
I SKIP to work. I mean after all despite the sheer extra physical
exertion involved and the fact that skipping has the potential to
look undignified there was something about this guy that excited him
about his work. He just looked like he wanted to be there.
It got me thinking about my attitude.
Let your attitude be
one of giving value. Giving a smile that costs you no more than
allowing a few muscles to work. Incidentally the act of smiling has
been scientifically validated to improve your happiness. Go on, try
it. Smile for 30 seconds. See the emotional change in you? You serve
people because you are making their life better, not because you are
trying to fill some impossible quota set by the accounts department.
You work because you are making a difference in the universe, making
it a better place for the rest of us to enjoy with you. That is the
sort of attitude that will get you skipping to work.
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