Thursday 15 September 2011

System Change

It is 8:05 on a Wednesday morning; you have a midday deadline with a major new client. The phone rings. It is your PA, Audrey, her voice is nasally and before she has got past "Good Morning" you guess correctly that she has flu and will not be coming into work.
Putting down the phone you glance across the open plan, your eyes alight on Bertha.
Bertha is bright and competent and can fill the void left by Audrey for a day.
Informing her of her new role for the day you request that she bring you the "Big Project File", get you the brief Audrey was working on, handle all calls, and while she is at it get you a cup of coffee.
Happy with your decision you retire to your office to focus on your presentation.
Thirty minutes later there is a plaintive knock on the door.
It is a tear-faced Bertha she cannot find the file that you asked for, the document that Audrey was supposed to have typed up does not seem to be in the computer.
She keeps cutting people off when she tries to transfer them to your office from Audrey's fancy phone and she is not sure how you like your tea (or was it coffee).
Two weeks ago I touched on a written systems and checklists manual as a means of managing your business.
These help avoid situations like those above. They can cover everything from filing systems to detailing how the phone works to (for the really pedantic) how many sugars you like in your beverage.
The contents of your operations manual should govern how your business is run and the standard to which it should be done.
In a perfect system, it should not matter if you, Bertha or Audrey answers the phone the results should be the same.
A few years ago I was hired by a company to review their operations. The process was exhaustive, after covering everything from ordering supplies to vehicle maintenance they finally had a comprehensive manual of how the company should operate.
The Chief Operations Officer was excited and approved the work.
The checklists were so defined that even someone who had no education could follow them.
For example: 1. Turn on the light, 2. Pick up the clean rag counter, 3. Wipe the board-room table, 4. Put the used cloth inside the cleaning room on the second shelf, etc.
It may sound way too detailed, but you'll be surprised with how many people love a daily routine that is written down for them.
Six months later nothing had changed. It was not that the new systems were faulty, there was just no buy-in from the staff below the executive. There were a couple of reasons for this.
One was that systems form a great "how to", but need to be related back to the vision of the organisation, the "why to".
This should extend to a degree that you can sell the vision of your company and relate the systems that you are developing to your dream and values and the degree of success you will have.
"Toilets get cleaned hourly because we pride ourselves on excellence. Measurements are accurate to within a tenth of a millimetre because we are creating a reliable product that will last for generations."
With the company that I consulted for there was limited communication of the vision of the company to junior staff because they were building nothing but their own salary at the end of the month.
The other reason for failure is the attempt to change too much at once. This is a common error for a company that is trying to create an operations manual from scratch when they have not had one for years, or for the company that is trying to overhaul operations completely.
I faced this when I took over a long-standing, compact business. They had generally great systems that worked.
The only problem was that they were not written down.
If someone went on leave there was no way to follow up on his or her tasks, and new staff had no idea what to do.
I literally had to sit with each staff member and ask what he or she did, write it down and examine the process for possible improvement.
My advice is start in one area. There is probably no "right" area to begin, but pick one where there is little to change (preferably at little expense) and where the positive results will be quickly noticed.
Name badges for front office staff, watering the small front lawn twice a week, the way the phone is answered for an external call are all simple and relatively cost effective measures.
Document it, checklist it, explain the reason for the change, and follow up on compliance and results.
Then move on to the next area. It may be slower than you want but greater compliance translates into better results.
After all, results are what matter. One last tip, in some cases make sure your procedures are compliant with legal requirements. This is especially true in the process governing disciplinary cases.
Get advice where necessary and have a copy of the relevant laws on hand.

Wednesday 7 September 2011

Facebook, Myspace and Business

Post, post and post again - it's a fetish of the first world and it's funneling into Zimbabwe. When a "Nielsen Rating" comes out with a Stat that says "ONE out of every four minutes spent online is spent on a social site or blog" you'd better be aware of what you, your company or your organisation is saying on the networks - if anything at all.
If you're reading this and you don't have a Facebook account - someone you know does.
Social media sites are becoming more powerful than just a place to let your friends (most of them are people whom you've never met) know what you did on a Friday night.
Do you just "Add" people? Or is there a criterion that's based on at least "ONE" in person conversation for you to accept a follower, friend, link or buddy? Social media has become a monster that still has not finished growing yet, and probably won't for a very long time.
It's fact that social media is not only a place for you to spill your mind, read the highs and lows of other people's lives, and laugh at people trying to look their best while taking a photo of themselves, but it's a place where your reputation is on the line.
When you realise that your job, career or business image could be destroyed because of information that gives off the wrong image, then it starts to take on a different spin.
According to Career Enlightenment - a hub that helps companies with social media strategy, 89 percent of companies in the first world will use "social media" for job recruiting.
Most of these recruitments are centred round LinkedIn, Facebook and Twitter.
One out three employers reject people looking for jobs based on their poor social media conduct! So if you've just had a horrendous week, and you have the urge to throw all of your untamed thoughts out to the "SOCIAL MEDIA WORLD" - think again. Who actually see's everything you freely blurt out?
On the upswing - all of this social media stuff may make it easier for you to find that job you've been looking for.
It all depends on how you present yourself wherever you like to be seen online.
Gone are the days where you could only sell yourself or your business with a handshake and a good conversation. Now you've got to try and create the "best you" online.
To make it clear for people who may think that social media is for a young generation that is A.D.D. It is a global shift in the way people are communicating. I want to emphasise the word, "global".
Are you ready and willing to adapt, and keep adapting? Shifting from just friends, to casual networking to landing jobs; online technology is moving at a lightning pace, and because there is a constant stream of new social sites and networking platforms no one is an expert at all of them.
You don't have to be a professional to keep up with the trends, just don't ignore them.
If you freeze up every time you think about trying to begin the long journey of online branding or personal profiling ask someone (probably a younger person) to help set you up.
On the flip side if you're the person that I've mentioned at the start of this article who has no secrets, put the breaks on that keyboard of yours and be more strategic. There is a new Twitter tool called TwitterJobSearch.com, which posts thousands of jobs a day - making it easy to respond to and apply for.
This is almost an instant process.
Twitter Job Search claims to have the only real-time job board.
Business Starter Uppers - try it out and post something. Keep your profile visible and guard your personal reputation.
Your Facebook page is not just a "jawl". It's where investors do their research, it's where clients get nosey, and it's where your competition get's a little insight

Thursday 1 September 2011

System failure

THERE is a great scene in the movie Forest Gump where the main character, Forest, is running on his epic trail when someone points out that he has just stepped on dog poop.
His reply is "It happens!" This response inspired the person to start a logo firm using a modified version of Forests' reply.
As an entrepreneur when you run your business "stuff happens" and you are the one that is responsible for cleaning it up.
If the company does something well or terrible it's always your fault. In a start-up business these occur often.
It may be a botched order, incorrect information given to a supplier or (if you are a large multinational oil company) a major oil spill in the Atlantic Ocean.
No matter how big or small the mistake is, it is in your best interest to address it immediately and a repetition of the same mistake. One way of achieving this is by instituting a systems checklist.
Last week we spoke about taking responsibility for a fault, and cleaning up your reputation in the short term.
But once you are done with the damage control take the "problem" a couple steps further and have a long, hard look at where and why things went wrong in your systems or checklist manual.
I know it is easy to think that we are beyond the need for simple "checklists".
I have seen many entrepreneurs throw a qualified person at a position and expect them to supersede expectations.
Without proper checklists and systems that regulate a job or project, you are bound to repeat mistakes.
If you don't have systems of success it's very hard to adjust an error in your business.
Checklists and systems are what make franchises so successful. It's all in the franchise model as a turnkey solution, which looks at everything from how to turn on the lights, to how to write an email.
It is easy to become very reactive and make snap decisions that, while they solve the problem, either create others or does not have a beneficial effect on your image.
Imagine a single incident where a child trips over a display in a supermarket and gets hurt in the process.
An extreme reaction would be to ban children completely from the premises to avoid all injuries in the future by putting up signs that read "No children at this supermarket".
However, remodelling safer displays or creating a child entertainment area would be much more suitable solutions, especially if you have a large number of mothers coming through your establishment.
Changing the system on what type of products to put on display could also be an option.
While you do not want to avoid blame where blame is due, it is worth looking into factors that precipitate human error.
Could you really affix total responsibility for a bad decision taken at the end of a shift by a doctor who is expected to work for 12 hours without relief?
Factors contributing to human fatigue and errors in judgment must be examined. These are your systems!
On another note there is also the extremely rare possibility that your mistake may produce the next great trend.
Penicillin is widely thought to have been discovered because Alexander Fleming accidentally contaminated one of his samples of bacteria with mould.
In a similar manner, Thomas Sullivan began shipping samples of tea in small silk bags, expecting his clients to open them to take the tea out.
Instead people found it easier to boil the tea inside the bag and the teabag was born.
It is therefore critical to correct disastrous mistakes by adding systems and checklists.
Keep an eye out for a mishap that could actually make your business grow.

Responsibility...and such

"I AM NOT THE ONE!" You've heard it or you've said it. The "number one" excuse phrase in the country when something goes wrong.
This week I had a crack in my window filled in by a young and energetic entrepreneur in Kaguvi Street. Kaguvi Street is filled with aspiring micro businesses that can just about do anything.
When you arrive at Kaguvi Street all you have to do is roll down your window, spot "anyone" and ask them "anything" and almost guaranteed, they'll get it done in their own unique way.
So my crack was filled as I watched my "shamwari" fill in the slit in my window. He covered it with tape while smoking a cigarette that was budding to its end.
"Just leave the tape on for a few hours and you'll see the crack in the window will just be a small line that you can barely see."
I negotiated on the price, gave him money for his job, and made sure to get his phone number. He promised me that if it was not up to satisfaction that he would do it again.
I drove a way a satisfied customer, happy to help this young entrepreneur business.
In one second I thought of four different people that I would send his way, who all needed window cracks filled.
A few hours later I pulled the tape off of my front windshield. I wasn't surprised to see absolutely "no change" in the crack.
In fact the crack had actually grown. Rats! The next day I called my window fixing "friend". After I explained the problem to him he made a commitment to come and see me that day.
After he didn't show, I called him again. Whilst chewing something, he told me that he was too busy to tend to my issue.
I insisted over the phone with a smile that he should redo his job, knowing that my good friend here more then likely would not take responsibility to address his slack hand.
Eventually his comment was that the "chemical and filler was the problem." His last word to me was "Sorry." Of course, it was the chemical that was the issue.
I smiled as I hung up, because of course it could not be shoddy workmanship. The idea of checking up on a job that he had done (I had to ask for his number not him take mine) and bothering to remedy
a problem was alien to this young gentleman. It is a real pity because I will not be running down to Kaguvi Street again to get a crack filled any time in the future.
Compare this to my mechanic who will call me within 48 hours of a service to find out if everything is running well, and arrange for the car to be picked up and worked on at no extra charge if there is a problem. What's more, he'll offer me a vehicle to use in the interim if it is taking too long to get the job done.
It has been said that "maturity comes with the acceptance of responsibility". Too often the shouldering of responsibility is abdicated by many who if they just accepted it and moved forward would achieve so much more.
Perhaps I should have been a little more responsible with my vehicle and taken it to a better, more reputable firm.
Or perhaps I can blame the young man's father for not teaching him proper principle; until responsibility is taken it can be sent in a never-ending circle. Look at some of the excuses being proffered by
the rioters in the recent London looting-boredom and joblessness (as though the government should just have given them jobs).
I am not talking about taking the fall for someone else's fault or error, but in situations where we can take action let's do so.
Humans have a weird psychology, make a mistake and fail to take responsibility for it and you are in hot soup. However, fix the problem and it as though the error never existed.
In fact, such service can be such a rarity that they are likely to tell their friends about you in a positive light. Guys starting businesses; Take responsibility - build a loyal customer database that will return to you. Every CEO in the world has experienced failures, shortcomings and aggravated customers.
Keeping a customer is easier if you take responsibility when something is wrong. A few practical ways to handle it; "Sorry about the mishap can I get you a reimbursement", "I'll come to where you are and fix it", "there was an error in our system and we're waiting for it to be fixed".
I'll give you a free "Coupon" if you'll just hang on while we fix it'.
Then solve the problem and move on. It is much better to keep a customer satisfied than to have to go out and get a new one.
Don't blame - just take responsibility. Zimbabwe has way too much potential, but this is a principle that we have to adopt no matter where you are on the food chain of business.
We have not passed that subtle line between childhood and adulthood until . . .
We have stopped saying "It got lost," and say "I lost it." ~Sidney J. Harris