I got a text message today from my cell phone company. It simply said 'Where are you (my number)'. Considering that I provided my name when I acquired the number I find it a rather stupid message. Also it is random, there is no way I am going to reply.
There has to be a better way to market to people. America and Europe are facing a shift where television marketing is no longer as effective as it was. The leverage of mass production is no longer benefiting from the mass marketing that accompanied it. The digital connection age has changed all that. Adverts are more specific and targeting niche groups. Word of mouth and recommendations carry even more weight. I make coffee during television commercials and I’m pretty sure that many of you do the same. There is a better way to tell our stories than flyers, billboards, and random text messages because we have such great stories to tell. Mass marketing is impersonal, and in an age where ‘friendship’ has been relegated to a button on Facebook people crave personal attention and real relationship.
Marketing based on developing a relationship to with your clients, having a group that supports and spreads your work. That is the way forward today.
