Why Cecil the Lion's story works so well-what we can learn

It has been brought to the (largely deaf) attention of a world preoccupied with a story as to why Cecil the Lion's story is receiving more attention than other issues that result in human death/disappearance. Check here and here for examples from Zimbabwe and the rest of the world. Not withstanding the use of media to promote a story that times well with a UN resolution on illegal wildlife trafficking there are a few reasons why Cecil the Lion resonates with us so strongly. Firstly the story has a clearly identified protagonist- the martyred, innocent lion Cecil who has no voice for himself; any other lion without a name and I doubt people would care as much. There are clearly identified antagonists who we can vilify, antagonists who have admitted to their part in the killing. And there is a clear violation of moral principle being told in the story-the taking of a collared Cecil from somewhere he was safe and luring him to an area where, without him realising it, he was a suitable candidate for a hunt. It is the clarity of the elements of the story that make it so powerful. Add to it a couple of horror details like bleeding for 40 hours before death and you have what is clearly a best seller. There is also created in the mind of the reader an identifiable pressing problem to be filled-that of justice-justice ably dispensed by the internet community on any platform associated with the 'villains'.


Unfortunately a dreadful and shocking abduction without a clearly identified antagonist is unlikely to grab our attention as much. Likewise a unnamed, dead, migrant we cannot identify with does not make a good protagonist in our minds as readers.


The best story wins.


(Please note that this post is not a commentary on the relative morality of these topics, rather it is simply pointing out what make the elements of a great story. Any story we tell; be it as a business about our product, in the news, or as individuals needs to have similar clear parts for it to resonate as well with the hearers.)

Setting the New Industry Standard.

If you are anything like me you are probably a bit of an information junkie, you are always looking around to see what is trending, what is happening, what the new standards are in business. Here is a question; what is stopping you from becoming the industry standard in your field? What is stopping you from becoming the person who is setting the trends?

In reality probably nothing but fear. Step up and step out. Start putting your ideas and thoughts out there. Start a blog, a YouTube channel, create a Udemy course, do what you need to do to get your work out there. Thoughtfully and conscientiously get started on building your reputation.

Creativity: The response to pressure

I have a coffee addiction. There, I’ve said it. The confession is finally in print. A day without caffeine is sad and gloomy. As a result I spend a large amount of time in coffee shops imbibing java infused beverages. Last week I walked into the restroom of one of my favourite venues, Freshly Ground in Harare, to be confronted by a larger than life print of a man wearing sunglasses on the wall. Someone had carefully cut mirrors into shape and placed them where the lenses of the sunglasses would be. How creative! How innovative! How different!

Pressure fosters creativity. Right now with economic pressure on creativity needs to come to the fore in order to stand out. The stress will either crush you, causing you to shrink back or it will provide the impetus to explode out in a burst of creative excellence.

The coffee shop with the restroom decor had renovated a few months before but I never noticed the glasses because I had not needed the facilities. It made me question what else I was not seeing. That is the essence of creativity; throwing out the preconceived and asking ‘What else am I not seeing? What is my conditioning stopping me from seeing?’ I strolled back into the main section of the coffee shop and deliberately studied the artwork. There were a dozen details I had taken for granted-from the upside down cups used as lighting to the larger description of coffee on the wall. The details all creatively add to form the vibe that the coffee shop wants to maintain. Your creativity needs to work to create an end result. Your ideas need to say something to you clients about you, or facilitate the transactions behind the scene in a way that makes things better.

The decor will not work in any other coffee shop; they will have to come up with their own furnishings that work for their unique system. Uniqueness that people will not copy because it will not work for them will get you ahead. Now there are some things that everyone will copy and that is okay if you are the first in with the idea. Take cupcakes in coffee shops. Cupcakes became fashionable around the world a few years ago. It took Zimbabwe a little while to pick up on it but someone started it here and then suddenly every cake shop was selling cupcakes of varying sorts. Suddenly cupcakes are no longer unique on the menu. What are unique are the beautiful, state-of-the-art, intricately decorated cupcakes, more than just a blob of icing on dry confectionary, that only one or two places offer and that people will order in lieu of wedding cake.

The temptation right now when the economy is tough is to try differentiating on price, to be the cheapest. While there is a long way for people to go in reducing prices from the level of ‘rip-off’ to ‘reasonable’, simply cutting prices is not a creative way of generating clients and revenue streams. Creative price cutting would be the auction type system that low budget airlines utilise where the earlier you purchase the cheaper the ticket, but as the demand for tickets increases the price goes up the closer to the fly date you buy. Their pricing structure has been an industry game changer. Tried and tested will still work to a degree, but add to it the new innovative. Budget airlines will not compromise on the backbone of safety but you are not going to get a meal on the plane either.

Break out of the nonexistent box that you have put yourself in, refuse to shrink back. Do not remain static and comfortable. Think ahead. Look for that uniqueness that will put you ahead of the game without compromising what you stand for.

Levels of Thought: There is always a better way

Sunsets in Zimbabwe come in three types: spectacular, incredible and amazing. There is no getting away from the fact that we are blessed with a truly beautiful evening sky. If you are stuck in Harare though you may not fully experience the magnificence of the experience due to trees and buildings that get in your way. In order to appreciate it you need to seek higher ground. Domboshava, just outside of Harare, allows you a short climb to obtain a spectacular view of the surrounding area. If you wish to be truly wowed then a little further on is Ngomokurira, higher, harder to climb but the elevation allows access to a panorama that will amaze. This is not an article on tourist attractions around Harare though, it is about levels.

There are different levels of thought that a person can operate at (that is one of the reasons we have different levels of degree program at universities). These levels impact their behaviour in life and in business and how they interact with others. There is always a better way available to do things, low level thinking limits you to a less than efficient way of operating.

Let us imagine for a moment that you have access to vegetables that you wish to sell. You can choose to set up a self made stall and wait for someone to pass by and see your wares. This makes you a vendor. The problem with waiting for people is that they may not come, or they may go elsewhere or pick the vegetables that the person next to you is selling. The next option is to start going door to door in a neighbourhood and offering your goods to people answering the door. This makes you a salesman. You could however go door to door with a sample of your best goods and tell people that for a monthly fee you will supply them twice a week with similar produce. Now you are a distributer and make sure that you consistently supply only the best possible product that people rave about and tell their friends. Level of thought matters, how you see yourself matters.

How do we learn to operate at a higher level of thought when everything in the world is consistently striving to keep us a little dumber? Higher thinking, having better ideas takes effort. It often takes effort to implement the actions that follow. Our natural, lazy tendency is to avoid the hard work and take the lower path. Be prepared to do the hard work.

Firstly expose yourself to ideas, not just openly but with an analytical mind and a slightly sceptical filter. Be sure of your morals and values so you do not compromise them. I have an old friend, Stan, who I follow on social media who consistently annoys me with his writing. The annoyance comes because I just do not agree with a lot of what he says. He writes well, operates at a high level of thought but his world view is different to mine. I could switch off his posts, stop following his newsfeed, but I don’t. I choose to continue engaging with him because he challenges me to think. There is a mistruth being perpetrated around the globe today that because I disagree with someone’s behaviour that I should hate them. We have forgotten what dialogue looks like, the sort where it is okay to not agree with someone but still be able to find a way to go forward.

Read, learn, discuss. Technology has made learning and exposure easier than ever. Udemy offer courses, some of which are excellent. Podcasts, blogs and even books are plastered across the internet for free. This should not be sponge type learning though do not just soak everything in as some of it is not the best level possible. Seek out the better way; ask what would work in your business. Figure out how you can apply an idea to your specific brand and industry.

Finally be careful about making high emotion, reaction type decisions. High emotion tends to lower the level of thought. That is why the guys in the car park offering you a ‘lucky day deal’ start their pitch with the chance of you having won something-it heightens your emotion and stops you thinking. While some reactionary decisions can be good ‘spur of the moment’ stuff, it is better to calm down, re-examine the process and then proceed. There is always a better way.