It is easy to
write when you have a deadline to make.
It is easy
to cram ideas into a document when there is a guaranteed audience to read it.
Often when
we start there is no guarantee of an audience, no fixed chance of someone
taking the time to listen to what we say.
Doubt
pervades us; ‘what if no one buys our product’, ‘what if people don’t like me’.
So we shrink
back to the safer zone of doing nothing, or working for someone else and stifling
our gift.
Sharing your
ideas comes with risk. Yes you can mitigate some of it by clever planning and
marketing but the risk that comes with being open and baring your creation
cannot be downplayed and written under.
At some
point you have to step out in faith.
(PS for those who may have noticed the hiatus I lost a regular column deadline, the psychology of the process and its effect on my writing has been interesting.)
